{"id":24465,"date":"2025-03-24T16:26:00","date_gmt":"2025-03-24T16:26:00","guid":{"rendered":"https:\/\/ecocycle.org\/?p=24465"},"modified":"2025-12-15T01:07:25","modified_gmt":"2025-12-15T01:07:25","slug":"ambr-nyt-response-2025","status":"publish","type":"post","link":"https:\/\/ecocycle.org\/ambr-nyt-response-2025\/","title":{"rendered":"AMBR&#8217;s Response: Lies About Lies About Recycling"},"content":{"rendered":"\n<p><em>Following the recent publication of a NYT article disparaging the recycling industry, the Alliance for Mission-Based Recycling (AMBR)\u2014a coalition founded by four of the original pioneers of mission-driven, community-based nonprofit recycling in the US, including Eco-Cycle<\/em>\u2014<em>has co-authored this response.<\/em><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-src=\"https:\/\/ecocycle.org\/content\/uploads\/2025\/03\/AMBR-NYT-blog-banner.png\" alt=\"\" class=\"wp-image-24470 lazyload\" data-srcset=\"https:\/\/ecocycle.org\/content\/uploads\/2025\/03\/AMBR-NYT-blog-banner.png 1000w, https:\/\/ecocycle.org\/content\/uploads\/2025\/03\/AMBR-NYT-blog-banner-300x150.png 300w, https:\/\/ecocycle.org\/content\/uploads\/2025\/03\/AMBR-NYT-blog-banner-768x384.png 768w, https:\/\/ecocycle.org\/content\/uploads\/2025\/03\/AMBR-NYT-blog-banner-200x100.png 200w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/500;\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>This content was originally published March 12, 2025, <a href=\"https:\/\/ambr-recyclers.org\/2025\/03\/lies-about-lies-about-recycling\/\" data-type=\"link\" data-id=\"https:\/\/ambr-recyclers.org\/2025\/03\/lies-about-lies-about-recycling\/\" target=\"_blank\" rel=\"noreferrer noopener\">on the Alliance for Mission-Based Recycling website<\/a>. <\/em><\/p>\n\n\n\n<p>Every few months, another news outlet\u2014most recently&nbsp;<em>The<\/em>&nbsp;<em>New York Times<\/em>\u2014publishes a&nbsp; \u201cgotcha\u201d headline claiming that recycling doesn\u2019t work. That assertion is entirely false. While it may be an effective strategy for getting clicks, these misleading claims do a great disservice to us all.&nbsp;<\/p>\n\n\n\n<p>As recyclers, we know recycling works. We also intimately understand that recycling as a system needs investments and improvements. The solution to the waste crisis isn\u2019t to give up on recycling. Instead, we need strong policy on every front, including global limits on plastic production through a strong global plastics treaty.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recycling Works<\/h2>\n\n\n\n<p>As recyclers, we collect and sort thousands of tons of recyclables every day. Each day, we sell these materials to responsible end markets and manufacturers that turn those valuable materials into new products\u2014supporting our domestic supply chain and keeping natural resources in the ground instead of their being needlessly extracted.<\/p>\n\n\n\n<p>That\u2019s why we know the real lie is in these misleading headlines. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is a responsible end market?<\/h4>\n\n\n\n<p>A responsible end market is a processor or manufacturer that ensures recyclables are managed in an environmentally and socially responsible way. This means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transparency &amp; Traceability:<\/strong> There is a clear, verifiable chain of custody showing where materials go and how they are used.<\/li>\n\n\n\n<li><strong>Environmental Integrity:<\/strong> Materials are&nbsp;<em>actually<\/em>&nbsp;recycled into new products rather than landfilled, incinerated, or illegally dumped.<\/li>\n\n\n\n<li><strong>Local or Regional Processing:<\/strong> Whenever possible, materials are processed domestically or in facilities that meet environmental regulations.<\/li>\n\n\n\n<li><strong>Ethical Labor Practices:<\/strong> The market does not rely on exploitative labor conditions or unsafe work environments.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Waste Colonialism Continues to Assault Communities<\/h2>\n\n\n\n<p>While Alexander Clapp\u2019s&nbsp;<a href=\"https:\/\/www.nytimes.com\/2025\/02\/14\/opinion\/trash-recycling-global-waste-trade.html?searchResultPosition=1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>NYT<\/em> article<\/a>&nbsp;had the destructive and misleading headline that \u201cthe story you\u2019ve been told about recycling is a lie,\u201d&nbsp; he tells a broader story that is observably current, devastating, and true. Waste colonialism is alive and well, and we must confront it.&nbsp;<\/p>\n\n\n\n<p>Beyond the headline, you\u2019ll find some important truths:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our linear economy of resource extraction, production, consumption, and waste disposal is failing the planet, people, and future generations;&nbsp;<\/li>\n\n\n\n<li>We must reduce plastic production and overall consumption while investing in reuse systems;&nbsp;<\/li>\n\n\n\n<li>We need to keep natural resources in use longer by reusing, repairing, and recycling more materials\u2014rather than sending them to incinerators, landfills, or unregulated markets in the Global South.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For decades, the plastic industry has used the promise of recycling to give brands cover and consumers confidence in their toxic packaging, which is overwhelming our oceans and environment. They stamp misleading recycling labels on products that were never designed to be recycled. Late last year,&nbsp;<a href=\"https:\/\/oag.ca.gov\/news\/press-releases\/attorney-general-bonta-sues-exxonmobil-deceiving-public-recyclability-plastic\" target=\"_blank\" rel=\"noreferrer noopener\">California Attorney General Bonta sued ExxonMobil<\/a>&nbsp;for lying about recycling\u2019s potential to solve the plastic pollution crisis it created. Under consumer pressure to take responsibility for their products, the industry has revived dirty, outdated 20th-century petrochemical processes that mostly turn high-grade plastic scrap into low-grade bunker fuel. They have cleverly rebranded this as \u201cadvanced recycling,\u201d but, in truth, it is neither advanced nor recycling. It is simply a desperate and costly attempt to distract us with the hope of technological innovation to justify their continued extraction, waste, and harm.<\/p>\n\n\n\n<p>This is especially true with post-consumer plastic where only #1 PETE and #2 HDPE bottles, tubs, jugs, jars, and sometimes #5 PP containers and lids are consistently recycled in the US. The plastic industry\u2019s ongoing efforts to create \u201cpathways\u201d to recycling for chip bags, food pouches, and other soft plastic packaging is indeed the next big lie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution to Waste Colonialism Isn\u2019t Less Recycling: We Need Strong Limits on Plastic Production and Infrastructure Investments<\/h2>\n\n\n\n<p>We cannot recycle our way out of the plastic pollution crisis, nor will we solve it with sham technologies. We cannot let the plastics industry hide behind deflective media campaigns that dupe the public. We must agree to create meaningful change on a global scale with a Global Plastics Treaty that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritizes plastic reduction and the elimination of the most problematic toxics from production and circulation.<\/li>\n\n\n\n<li>Transitions production systems toward reuse and refill systems to ensure the highest and best use of the natural resources we do extract.<\/li>\n\n\n\n<li>Prioritizes environmental justice and just transition, protecting the health and safety of those on the frontlines of the waste crisis.<\/li>\n\n\n\n<li>Ensures that products are designed for true recyclability, using materials with responsible and reliable end markets.<\/li>\n\n\n\n<li>Holds producers accountable for the life cycle of their products and supports recycling infrastructure to ensure equal access for all communities.<\/li>\n\n\n\n<li>Supports investments in stronger recycling infrastructure for materials like textiles, electronics, and other hard-to-recycle items.<\/li>\n<\/ul>\n\n\n\n<p>The real lie isn\u2019t recycling\u2014it\u2019s the petrochemical industry-driven narrative that shifts blame onto consumers or recyclers while protecting corporate polluters. Recycling is a critical part of the solution, but it must be in the context of a larger strategy that reduces plastic production, holds producers accountable, and invests in authentic, transparent reuse and recycling systems. The next meeting to negotiate the Global Plastics Treaty is expected to take place in August 2025. This is our opportunity to demand bold action. The world can\u2019t afford more distraction and delay\u2014we need systemic change now.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read our follow-up piece, <a href=\"https:\/\/ecocycle.org\/ec-nyt-response-2025\/\">Eco-Cycle&#8217;s Local Response: The Truth About Recycling in Boulder County<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Following the recent publication of a NYT article disparaging the recycling industry, the Alliance for Mission-Based Recycling (AMBR)\u2014a coalition founded by four of the original pioneers of mission-driven, community-based nonprofit recycling in the US, including Eco-Cycle\u2014has co-authored this response. This content was originally published March 12, 2025, on the Alliance for Mission-Based Recycling website. Every [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":24470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,296,253],"tags":[],"class_list":["post-24465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-homepage","category-national-and-global-news","category-news-policy-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMBR&#039;s Response: Lies About Lies About Recycling - Eco-Cycle<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMBR&#039;s Response: Lies About Lies About Recycling - Eco-Cycle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecocycle.org\/ambr-nyt-response-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Eco-Cycle\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-24T16:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T01:07:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecocycle.org\/content\/uploads\/2025\/03\/AMBR-NYT-blog-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kylie Byrd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecocycle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kylie Byrd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ecocycle.org\\\/ambr-nyt-response-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ecocycle.org\\\/ambr-nyt-response-2025\\\/\"},\"author\":{\"name\":\"Kylie Byrd\",\"@id\":\"https:\\\/\\\/ecocycle.org\\\/#\\\/schema\\\/person\\\/4f3ff81e19f2633236812597d34caa1b\"},\"headline\":\"AMBR&#8217;s Response: Lies About Lies About Recycling\",\"datePublished\":\"2025-03-24T16:26:00+00:00\",\"dateModified\":\"2025-12-15T01:07:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ecocycle.org\\\/ambr-nyt-response-2025\\\/\"},\"wordCount\":950,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ecocycle.org\\\/ambr-nyt-response-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ecocycle.org\\\/content\\\/uploads\\\/2025\\\/03\\\/AMBR-NYT-blog-banner.png\",\"articleSection\":[\"Blog Homepage\",\"National &amp; 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